朕的醉爱 · 龙井10000

Client_熹茗茶业

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2020

龙井茶，以西湖区的龙井最为著名。龙井茶素以色翠、形美、香郁、味醇冠绝天下，在众多茗茶中独具一格，冠列中国十大名茶之首。清时，乾隆皇帝六下江南，四上龙井，题写六首龙井茶御诗，亲封“十八棵御茶树”，更是将龙井茶上升为至尊地位。

在寻找乾隆相关文献资料时，发现其日常爱好收藏，拥有自己的收藏盒-雕紫檀蟠龙方盒百什件。提取乾隆珍爱收藏之一—汉白玉配饰的龙纹样，找到其与龙井的契合点，提炼并细化龙纹样，将其与“井”字的文字走向与交叉纹路相结合。

包装整体形似玉玺，体现皇家贵气。乾隆喜好在中意与欣赏的物件上，盖上自己的印章，故主标“朕的醉爱”，采用印章的形式，字体为玉玺上常用的篆书，背面印有“朕的醉爱”满文文字。在色彩上采用帝王黄与龙井绿的搭配，体现皇家文气的同时，保留江南龙井气息。

Longjing tea is best known as Longjing in the West Lake District. Longjing tea is famous for its green color, beautiful shape, fragrant flavor and mellow taste. It is unique among many teas and ranks first among China's top ten famous teas. In the Qing Dynasty, Emperor Qianlong made six trips to Jiangnan and four to Longjing, inscribed six poems about Longjing tea, personally sealed "eighteen tea trees", and elevated Longjing tea to a supreme status.

When looking for documents related to Qianlong, he found that his daily hobby collection has his own collection box-carved red sandalwood panlong square box of 100 pieces. Extract the dragon pattern of one of the collections of Qianlong's precious love-white marble accessories, find its matching point with Longjing, refine and refine the dragon pattern, and combine it with the direction of the word "jing" and the cross pattern.

The overall shape of the package resembles a jade seal, reflecting royal nobility. Qianlong likes to affix his own seal on the objects he likes and appreciates, so the main mark is "Emperor's favorite", which takes the form of a seal, the type is the seal script commonly used on the jade seal, and the back is printed with "Emperor's favorite" full Text. The color of Emperor Yellow and Longjing Green is used to reflect the royal culture while retaining the Jiangnan Longjing atmosphere.