品鉴极致 · 龙雀


Client_泽悟武夷茶

Design Director_Bosom

Designer_L·Chao

Calligraphy_黄陵野鹤

Photography_Hello小方

Time To Market_2020


泽悟,品牌定位「江湖侠客」,产品以岩茶为主,旗下「品鉴极致」限量单品系列皆产于其自有的武夷山特殊山场。


龙雀—珍稀武夷名丛,望君慎勿贱用之。


龙雀,武夷古老名丛,产于世界双世遗产地风景名胜区内一鸟瞰若九龙盘踞之地,纯手工精制,文火初焙。茶干如花蜜香,汤色金黄油色,香气馥郁栀子花、茉莉花、玉兰花等自然幽香,滋味鲜爽回甘,叶底半透三红七黄绿。因龙雀制作难度大、根据每年气候变化优中选优,故数量稀有,望君慎勿贱用之。


盒型,抽屉封套结合中国古代书型盒,搭配契合的色彩和材质,书法笔触展现产品特质。


Zewu, brand positioning "Chivalrous Expert", the main products are rock tea, and its limited-edition single-product series "Extreme Taste" are produced in its own special mountain farm in Wuyi Mountain.


Dragon Bird-Rare Wuyi Mingcong,Hope you taste it well and don't waste it.


Dragon bird, an ancient Mingcong in Wuyi, is produced in the scenic area of the World Twin World Heritage Site. The dried tea is fragrant like nectar, the soup is golden and oily, and the aroma is rich in gardenia, jasmine, magnolia and other natural fragrances. The taste is fresh and refreshing. The leaf bottom is semi-permeable, three red, seven yellow and green. Due to the difficulty of making Dragon bird and choosing the best according to the annual climate change, the number is rare, so hope you taste it well and don't waste it.


Box-shaped, drawer cover combined with ancient Chinese book-shaped box, with matching colors and materials, calligraphy brushstrokes show product characteristics.