朕的醉爱 · 龙井38000

Client_熹茗茶业

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2020

龙井茶，以西湖区的龙井最为著名。龙井茶素以色翠、形美、香郁、味醇冠绝天下，在众多茗茶中独具一格，冠列中国十大名茶之首。清时，乾隆皇帝六下江南，四上龙井，题写六首龙井茶御诗，亲封“十八棵御茶树”，更是将龙井茶上升为至尊地位。

包装四侧图案提取自乾隆珍爱且收藏的《富春山居图》，该画作用墨淡雅，山和水的布置疏密得当，与此款龙井的产地，西湖龙井的第一核心产区狮峰山，交相呼应。又因乾隆喜好在中意与欣赏的物件上，盖上自己的印章，故主标“朕的醉爱”，采用印章的形式，字体为玉玺常用的篆书，包装底部印有”朕的醉爱“满文文字。

包装整体形似玉玺，体现皇家贵气。为了展示最佳的观赏体验，开启盒子后，内部呈现前低后高的倾斜坡度。外包装采用绒布材质，气质文气，触感细腻，颜色为与汝瓷相呼应的“雨过天青色”，且绿茶以清明前为最佳，这一时期正逢雨季多，最常见此颜色。

茶罐采用汝瓷，汝窑的天青釉瓷，釉中含有玛瑙，釉汁肥润莹亮，材质圆润且表面带有冰裂纹，有如堆脂，视如碧玉，质感甚佳，有“似玉非玉而胜似玉”之说，色泽青翠华滋，素雅自然，且与新鲜龙井相似，罐形提取江南窗户的元素，加以中国传统流苏进行点缀，配以如意茶勺。

Longjing tea is best known as Longjing in the West Lake District. Longjing tea is famous for its green color, beautiful shape, fragrant flavor and mellow taste. It is unique among many teas and ranks first among China's top ten famous teas. In the Qing Dynasty, Emperor Qianlong made six trips to Jiangnan and four to Longjing, inscribed six poems about Longjing tea, personally sealed "eighteen tea trees", and elevated Longjing tea to a supreme status.

The four-sided pattern of the packaging is extracted from the "Fuchun Mountain Residence" which Qianlong cherishes and collects. The painting is light and elegant, and the mountains and water are well arranged. The origin of this section of the Longjing, Shifeng Mountain, the first core production area of West Lake Longjing , Echo each other. And because Qianlong likes to affix his own seal on the objects he likes and appreciates, the main mark is "Emperor's favorite", which takes the form of a seal. The font is the seal script commonly used for Yuxi, and the bottom of the package is printed with "Emperor's favorite" Manchu text.

The overall shape of the package resembles a jade seal, reflecting royal nobility. In order to show the best viewing experience, after opening the box, the interior presents a sloping slope that is low front to high. The outer packaging is made of flannel material, temperament and style, delicate touch, the color is "sunny blue after rain" echoing with Ru porcelain, and green tea is best before Qingming. This period is the most common rainy season. This color is most common.

The tea pot is made of Ru porcelain and the azure glazed porcelain of Ru Kiln. The glaze contains agate, the glaze juice is rich and shiny, the material is round and the surface is cracked with ice, like a pile of fat, like jasper, and the texture is very good. "Jade is not jade, but it is like jade". The color is green and green, elegant and natural, and similar to the fresh Longjing. The elements in the Jiangnan window are extracted in a pot shape, embellished with traditional Chinese tassels, and accompanied by a wishful tea spoon.