唐岩柳骨


Client_唐岩古丛

Design Director_Bosom 

Designer_L·Chao 

Photography_Hello小方 

Time To Market_2021 


乾隆品岩茶曾言:“就中武夷品最佳,气味清和兼骨鲠”。点出骨为茶汤的稠厚细腻,香气如缕凝聚。恰如,柳公权之书法,笔骨力深注,瘦硬劲挺之线条。此皆为武夷山“晴时水光潋滟,山峰碧秀;雨时雾霭重重,山色空潆”孕育而出风味。


岩骨花香 

「柳骨」一名取义于「岩骨花香」 

作为武夷岩茶突出特征的「岩骨花香」,「岩骨」指岩茶生长在丹山谷壑、峰岩、涧坑之畔。岩骨花香中,最难理解的是「骨」。苏东坡在《和钱安道惠寄建茶》诗云:“森然可爱不可慢,骨清肉腻和且正”。乾隆皇帝品岩茶留下诗句:“就中武夷品最佳,气味清和兼骨鲠”。用心品读古人诗词,何为岩骨?其义自见。东坡居士之“骨清肉腻和且正”,形象点出了骨为茶汤的稠厚细腻,香气如缕凝聚,绵绵不绝,香久益清,味久弥醇。


唐书

在画面上使用,唐代著名书法家代表之一柳公权的书法。其自创“柳体”,以骨力劲健见长,后世有 “柳骨”的美誉。笔画均匀硬瘦、棱角外露、富于变化、避免单调重复。横画大都方起圆收、骨力劲健、起止清楚、短横粗壮、长横瘦长。竖画顿挫有力、挺劲瘦长、凝练结实、撇画锐利,干净利落。 


摩崖石刻

将“茶者,南方之嘉木也”文字,使用压凹的工艺,体现在包装上,呈现武夷山摩崖石刻的既视感。 武夷山是世界著名的自然和文化双遗产基地。武夷山风景区有一个最显著的特点,就是历代遗留下来的大量的历代文人学者的摩崖石刻。这些摩崖石刻不仅点缀了武夷山的美丽如画的风景,而且蕴涵着中国传统文化的极其丰富多彩而又深邃博大的思想内容,它赋予武夷山以独特的精神风貌、人文价值。  


Qianlong tasted rock tea once said: "In Wuyi tasted the best, the smell is clear and bone is stuck" Point out the bone for tea soup thick delicate, such as wisp of aroma condensation. Just as, Liu Gongquan's calligraphy, the pen bone deep notes, thin hard lines. 


rock bone fragrance

 “LiuGu" means "rock bone fragrance" 

As a prominent feature of Wuyi rock tea, "rock bone fragrance" means that rock tea grows on the banks of danshan valley, peak rock and stream pit. The hardest thing to understand is the word "bone". Su Dongpo in the "and qian an Dao Hui send jian tea" poem cloud: "the forest is lovely not slow, bone and meat greasy and is". Emperor Qianlong left a poem when he tasted rock tea: "Wuyi tasted the best, the smell is clear and the bone is stuck". Attentively read ancient poetry, what is rock bone? That's what it means. Dongpo Koshi's "bone and meat greasy and is", the image points out the bone for the tea soup thick and delicate, aroma such as wisp condensation, continuous, sweet jiu Yi qing, long taste alcohol. 


Tang book 

On the picture, the calligraphy of Liu Gongquan, one of the famous calligraphers of the Tang Dynasty. It created the “LiuTi" and was known as “LiuGu" for its strong bones. The strokes are evenly hard and thin, with exposed edges and corners, rich in variation, and avoid monotonous repetition. Horizontal paintings are mostly square from the circle, strong bones, clear start and stop, short and strong, long and thin. Vertical strokes are strong, lean, concise and strong, sharp and clean. 


Cliff stone carving 

The words "tea is the best wood in the south" are reflected in the packaging with the technology of pressing and concave, presenting the visual sense of cliff carving in Wuyi Mountain. Mount Wuyi is a world famous natural and cultural heritage base. One of the most remarkable features of Mount Wuyi scenic area is the large number of cliff carvings left by scholars of all dynasties. These cliff carvings not only embellish the beautiful and picturesque scenery of Mount Wuyi, but also contain the extremely rich and profound ideological content of Chinese traditional culture, which endowing Mount Wuyi with unique spiritual outlook and humanistic value.