翁江1958

Client_鼎存白茶

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2021

1958年，福鼎国营翁江茶场（简称翁江茶场）正式挂牌成立，隶属于省农垦厅，属地区农业局直辖，是正科级单位，成为中国生产白茶最早的茶厂之一。从创办福鼎县茶叶研究所，到改良福鼎大白茶、福鼎大毫茶为全国推广良种，其身上有着诸多故事。

鼎存白茶-传承复兴

时隔63年，鼎存白茶在翁江旧地，重启过往福鼎国营翁江茶场的故事和传奇。传统与新潮在此被解构重塑，变化出白茶产品的另一种图景。 

翁江1958

收藏时间的味道，承载诚意与匠心，无惧岁月、历久弥新。致敬1958年福鼎国营翁江茶场的工匠精神。

产品外盒造型源于折叠式档案盒，它作为早期中国时代记忆的符号之一，具备特有的复古气息，细腻的凝石纸搭配复古标签贴、金属插槽与印章，在各自具有功能性的同时相辅相成。包裹茶饼所用棉纸设计为旧报纸样式，以此辅助包装整体气质的呈现。

In 1958, Fuding State-owned Wengjiang Tea Farm (Wengjiang Tea Farm for short) was formally established. It is subordinate to the Provincial Department of Agriculture and Reclamation and is directly under the jurisdiction of the Regional Bureau of Agriculture. From the establishment of the Fuding County Tea Research Institute to the improvement of Fuding Dabai Tea and Fuding Dahao Tea for national promotion, there are many stories. 

Dingcun White Tea-Inheritance and Revival 

After 63 years, Dingcun White Tea has revived the stories and legends of the state-owned Wengjiang Tea Farm in Fuding in the old place of Wengjiang. Tradition and new trends are deconstructed and reshaped here, changing another picture of white tea products. 

Wengjiang 1958

The taste of collection time, carrying sincerity and ingenuity, without fear of the years, with timelessness, pays tribute to the craftsman spirit of the 1958 Fuding State-owned Wengjiang Tea Factory.

The outer box shape of the product is derived from the folding file box. As one of the symbols of the memory of the early Chinese era, it has a unique retro atmosphere. The delicate touch paper is matched with retro label stickers, metal slots and seals, which are functional at the same time. Complement each other. The tissue paper used to wrap the tea cakes is designed in the style of old newspapers to assist in the presentation of the overall temperament of the packaging.