大国茶风

Client_泽悟武夷茶

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2020

大国盛世，以茶为礼，饮茶成风。

茶是中国最具代表性的文化符号之一，在传承发扬的五千年里，茶文化像一艘穿行在历史长河上的大船，载着人们开启中华文化的大门。自唐宋以来茶文化鼎盛、茶道形成，上起天子，下迄黎民。千年后，大国崛起，文化自信。谨以“大国茶风”之名致敬中华，向世界推出来自中国的大国茶礼，展现大国品质。

万国来朝，九宾之礼。盒形-对开盒，稳重大气，寓意开启大唐盛世之门。色彩-盛世红、如意金、碧玉绿、大气棕，取大唐华贵之色。图案-山水，大唐山河、武夷山水，尽显九州本色。书法-草书，书写宫廷茶道、寺院茶礼、文人茶道。

The heyday of a great country, tea is a ritual, tea drinking becomes a trend.

Tea is one of the most representative cultural symbols in China. In the five thousand years of inheritance and development, tea culture is like a big ship traveling through the long river of history, carrying people to open the door of Chinese culture. Since the Tang and Song Dynasties, the tea culture has flourished and the tea ceremony has been formed. Thousands of years later, the rise of great powers and cultural self-confidence I would like to pay tribute to China in the name of “Da Guo Cha Feng" and present the great country tea ceremony from China to the world, showing the quality of a great country.

Summon all nations  Valuable gift.Box shape-open the box, stable and strong, meaning to open the door to the prosperity of the Tang Dynasty.Color-Prosperity Red, Ruyi Gold, Jasper Green, Atmospheric Brown, which are the colors of the Tang Dynasty.Patterns-Landscape, Datang Mountains and Rivers, Wuyi Mountains and Rivers, showing the true colors of Kyushu.Calligraphy-cursive script, writing palace tea ceremony, temple tea ceremony, literati tea ceremony.