莽野古树茶 · 金生


Client_熹茗茶业

Designer_Bosom

Photography_Hello小方

Time To Market_2019


金生—金生丽水、玉出昆岗。


为体现「金生」产品本身贵气、礼品的气质,提炼「金砖」的要素,从标志、色彩、盒型、开盒方式等出发,将其贯穿于整个包装。云南普洱,古时不仅流通于茶马古道,且作为中国最早对外出口的茶叶,故此选择在包装上体现英文,打造独特的观感。在标志上,将字体巧妙的融于中金砖形态中;在色彩上,选取孔雀绿与古金色进行搭配,体现古树茶的沉淀气息与金生的贵气感受;在开盒方式上,采取简洁的打开方式,并使其与配色相呼应,使得盒型呈现立体的金砖形象。


Mang wild ancient tree tea - Jinsheng,Gold makes water, water makes money.


To reflect the "jinsheng" products expensive gas and the temperament of the gift, extract the elements of the "gold", from the logo, color, box, box opening, and so on, through the whole package. Yunnan pu 'er was not only used in the ancient tea and horse road, but also the earliest tea exported by China.So choose to reflect English on the package, to create a unique look and feel.On the logo, the font will be clever in the form of gold; In terms of color, malachite green and ancient gold were selected to match, reflecting the precipitation of ancient tree tea and the feeling of the noble gas; In the way of opening the box, adopt a concise way of opening, and make it and match color photograph echo, so that the box presents a three-dimensional image of gold bricks.