斗茶赛


Client_熹茗茶业

Designer_Bosom

Calligraphy_黄陵野鹤

Photography_Hello小方

Time To Market_2018


此项目为2018“朱子杯”武夷山民间斗茶赛金奖茶设计的一款茶叶包装,追溯茶叶赛事的历史,归结起来便是被称为“茗战”的“斗茶”,它具有很强的胜负色彩,是一种茶叶的评比形式和社会化活动。古时是明中对比,公开叫劲,如今是匿名审评,不顾及情面,因此更加公正、平和。


据考证,斗茶始于唐代,每年春季新茶制成后,茶农、茶客们便举办比新茶优良次劣的一种活动。它既有比技巧、斗输赢的特点,又富有趣味性和挑战性。一场斗茶比赛的胜败,犹如今天一场球赛的输赢,为众多市民、乡民所关注。


“斗茶赛”一名摘自范仲淹《斗茶歌》——“斗茶味兮轻醍醐,斗茶香兮薄兰芷”。作品中的中国书法按照“斗茶赛”的文字含义与笔法结构,进行了酣畅淋漓的霸气书写,使之江湖侠义与情怀扑面而来,亦字亦画、细节丰富。将飘逸和厚重感融为一体,实现其浑厚潇洒的风骨。在设计中,以书法的张力及霸气体现“一战成茗,岩傲江湖”。烟雾拱托斗茶赛热闹的场景感。


A tea package designed for 2018 "Zhu Zi Cup" , which is wuyi mountain folk tea competition gold medal tea, tracing the history of tea competition, summed up is called "Tea Competition", it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.


According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today, is concerned by many citizens and villagers.The excerpt "Tea Competition" is from Fan zhongyan’s "Tea Competition Song" -- "Dou Cha Wei Xi Qing Ti Hu, Dou Cha Xiang Xi Bo Lan Zhi". 


The Chinese calligraphy in the works is written in a strong and vigorous manner according to the meaning and brush structure of "tTea Competition", which makes the chivalry and feelings of the Chinese society come to his face. Also the word also draws, the detail is rich. Will elegant and heavy sense of integration, to achieve its vigorous and unrestrained style. In design, the tension and domineering spirit of calligraphy reflect “Yi Zhan Cheng Ming , Yan Ao Jiang Hu.” Smoke arch supports Tea Competition’s lively scene.