政通人和

Client_隆合茶业

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2020

福建省政和县是古老的茶乡，产茶历史可追溯至唐末五代时期。到宋代，政和已成为“北苑贡茶”主产区，宋徽宗政和五年(1115年)，关隶县向徽宗皇帝进贡白毫银针，龙颜大悦，将“政和”年号赐作县名，关隶县遂改名为政和县，成为全国因茶得名第一县。

政事通达，人心和顺，人与万物在天地之间繁衍生息。

铜钱外圆内方，圆为天之形，方为地之态，天地生万物，人在草木间，享受日月之精华，天地之赐予。

包装整体呈现历史斑驳感与厚重感，产品名「政通人和」结合印章形式，及其常用字体-篆体。主画面从「政和重宝」铜钱币出发，辅以制茶图。

Zhenghe County, Fujian Province is an ancient tea town, and the history of tea production can be traced back to the late Tang and the Five Dynasties. By the Song Dynasty, Zhenghe had become the main production area of "Beiyuan Gongcha". In the five years of Song Huizongzheng (1115), Guanli County paid tribute to the Emperor Huizong of the silver needle, Longyan Dayue, and gave the name of "Zhenghe" as the county name. Then Guanli County was renamed Zhenghe County and became the first county in the country to be named for tea.

Political affairs are accessible, people's hearts are harmonious, and people and all things thrive in the world.

The copper coin has an outer circle and an inner circle, and the circle is the shape of the sky, and the square is the state of the earth. The earth and the earth produce all things.

The overall appearance of the packaging presents a sense of historical mottle and a sense of weight. The product name "Zhengtongrenhe" combines the form of a seal and its commonly used font-seal. The main screen starts from the "Zhenghe Chongbao" copper coins, supplemented by tea making plans.