隆合老寿星

Client_隆合茶业

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2020

隆合茶业旗下老茶博物馆，存放着主理人杨丰诸多珍藏的老样罐。它们来自大江南北，政和白茶、闽红三大工夫、广东英德红茶、闽东烘青绿茶、乌龙茶、福建茉莉花茶，每一罐印记着不仅是政和茶厂，甚至是福建诸多国营茶厂的发展史。这些样罐梳理了国营茶厂时代的发展脉络，是难得的茶史研究素材。不仅是老样罐，隆合茶业存储着诸多品质上佳的老白茶，主理人杨丰看到市面上的品质各异老白茶的层出不穷，混淆视听时，觉得有义务让大众了解真正上佳的政和老白茶到底是什么味道。 

老白茶醇柔而暖、温润而泽，心无烦忧寿自高，正如历经岁月的长者一般。包装整体打造民国气息，字体、色彩结合隆合特有的“邮票”元素，承载一贯的品牌调性，抽拉盒型加之牛皮纸质感，呈现稳重古朴的气质。

The Old Tea Museum under Longhe Tea Industry stores many old pots collected by the principal Yang Feng. They come from various places, Zhenghe white tea, Minhong three Gongfu, Guangdong Yingde black tea, Fujian roasted green tea, oolong tea, Fujian jasmine tea, each pot is marked with not only Zhenghe tea factories, but also the development of many state-owned tea factories in Fujian. These sample pots sort out the development context of the era of state-owned tea factories and are rare materials for tea history research. Not only old pots, but Longhe Tea Industry stores many good-quality old white teas. When the principal Yang Feng saw variety of old white teas of different qualities on the market, he felt obliged to let the public understand the taste of really good old white tea.

Old white tea is mellow and warm, moist and lustrous, without sorrow in the heart, it will naturally live longer. The packaging as a whole creates the atmosphere of the Republic of China. The fonts and colors combine with Longhe's unique "stamp" elements to carry the consistent brand tone. The pull-out box shape and the texture of kraft paper present a stable and simple temperament.