品鉴极致 · 怒目金刚

Client_泽悟武夷茶

Design Director_Bosom

Designer_L·Chao

Calligraphy_黄陵野鹤

Photography_Hello小方

Time To Market_2020

泽悟，品牌定位「江湖侠客」，产品以岩茶为主，旗下「品鉴极致」限量单品系列皆产于其自有的武夷山特殊山场。

怒目金刚—秘境百年铁罗汉，如入无上清凉之境。

此茶生于武夷九十九岩之中，其岩地古树苍天，怪石嶙峋，鲜为人至，故此茶采摘甚难。经足火焙制后，其茶汤入口清凉，体感通畅。其香气前调为薄荷、樟木香，中调至尾调为艾草、当归等中药香，基调为焦糖及枯木香。此茶入口微苦，而后生津回甘，气韵独具一格，曾有禅师饮后以迷醉、浑厚、霸道、通透八字写之。此茶宜陈，愈藏药香愈显，汤愈红艳，亦可暖胃祛湿。

盒型，抽屉封套结合中国古代书型盒，搭配契合的色彩和材质。书法笔触展现产品特质，主图灵感源于中国古代神像。

Zewu, brand positioning "Chivalrous Expert", the main products are rock tea, and its limited-edition single-product series "Extreme Taste" are produced in its own special mountain farm in Wuyi Mountain.

Angry King Kong-The Hundred Years Iron Arhat,Supreme coolness.

This tea was born in the Ninety-Nine Rocks in Wuyi. The rocky land is with ancient trees and sky, and rugged rocks. Few people come here, so picking tea is very difficult. After being roasted by foot fire, the tea soup is cool in the mouth, and the body feels smooth. The top notes of the aroma are mint and camphor wood, the middle and final notes are wormwood, angelica and other traditional Chinese medicine, and the base notes are caramel and dead wood. The taste of this tea is slightly bitter, and then the body fluid becomes sweet, and the charm is unique. A Zen master once wrote it as intoxicated, vigorous, domineering, and transparent after drinking it. This tea is suitable for ageing, the more Tibetan medicine is more fragrant, the more red the soup, and it can also warm the stomach and dispel dampness.

Box-shaped, drawer cover combined with ancient Chinese book-shaped box, with matching colors and materials. The calligraphy strokes show the product characteristics, and the main picture is inspired by ancient Chinese gods.