品鉴极致 · 牛图腾

Client_泽悟武夷茶

Design Director_Bosom

Designer_L·Chao

Calligraphy_黄陵野鹤

Photography_Hello小方

Time To Market_2020

泽悟，品牌定位「江湖侠客」，产品以岩茶为主，旗下「品鉴极致」限量单品系列皆产于其自有的武夷山特殊山场。

牛图腾—牛栏坑肉桂 ，真山场的味觉崇拜。

牛栏坑是武夷山极富盛名的岩地。牛图腾生长于岩地坑涧幽谷中，日照时间短，多为散射光，周边植被丰富，土壤富含腐殖质，空气含水量高，因而香气悠长馥郁，以桂皮香、百花蜜香、豆蔻香为主调，桂花香、杏仁香、岩石香为基调，茶汤橙黄透亮，滋味浓醇。武夷岩茶以“活甘清香”为上品，牛图腾汤感活润，为牛栏坑中少有之作。饮后鲜活回甘，感受“舌底鸣泉”。

盒型，抽屉封套结合中国古代书型盒，搭配契合的色彩和材质。书法笔触展现产品特质，图案提取自古代壁画上与牛相关的图腾。

Zewu, brand positioning "Chivalrous Expert", the main products are rock tea, and its limited-edition single-product series "Extreme Taste" are produced in its own special mountain farm in Wuyi Mountain.

Cow Totem—Niulankeng Cinnamon,Taste worship in true mountain field.

Niulankeng is a very famous rocky land in Wuyi Mountain. The cow totem grows in the rocky pits and valleys. The sunshine time is short, mostly scattered light. The surrounding vegetation is rich, the soil is rich in humus, and the air has high water content, so the fragrance is long and rich, mainly cinnamon, sweet honey, cardamom The base notes are sweet-scented osmanthus, almond, and rock. The tea soup is orange-yellow and bright, and the taste is rich. Wuyi rock tea is top-grade with "live sweet fragrance", and the niu totem soup feels lively, which is rare in Niulankeng. After drinking, return to sweetness and feel the "spring under the tongue".

Box-shaped, drawer cover combined with ancient Chinese book-shaped box, with matching colors and materials. The calligraphy strokes show the characteristics of the product, and the patterns are extracted from totems related to cows on ancient murals.