莽野古树茶 · 莽野南王
Time To Market_2020
在维持「莽野古树茶」的质朴/野性/原始调性的前提上，从产品本身气质出发，「莽野南王」字形霸气、野性，辅以青铜器上大象、孔雀、蝴蝶的纹路与「莽野南王」的傣文写法 ᦙᦱᧃ ᦵᦊᧉ ᦓᦱᧃᧉ ᦞᦱᧂᧉ。材质上选取黑胡桃木、铜、古金色特种纸搭配，激光雕刻、亚凹、烫金工艺相结。木箱搭配中国传统铜制配件—箱扣、包角、提手，体现产品的收藏价值，给予消费者份量十足的感受。
"Mangye ancient tree tea" only makes ancient tree tea. The main concept of old tree Pu'er, pursues original ecology, high quality, and respects the passing sense of nature and freedom. "Mang" refers to dense, vast, and expansive. It refers to allowing trees to grow freely in the wild, respecting the sense of passing nature, old and wild recklessness. All Pu'er products under its umbrella are natural gifts, conveying the soul and essence of Linshen Ancient Wood.
On the premise of maintaining the rustic, wildness, primitive tone of "Mangye Ancient Tree Tea", starting from the product's own temperament, "Mangye Nanwang" is domineering and wild, supplemented by the patterns of elephants, peacocks, and butterflies on the bronze. "Mangye Nanwang" is written in Dai ᦙᦱᧃ ᦵᦊᧉ ᦓᦱᧃᧉ ᦞᦱᧂᧉ. Black walnut, copper, and antique gold special paper are selected as the material, and the laser engraving, sub-concave and hot stamping techniques are combined. The wooden box is matched with traditional Chinese copper accessories-buckles, corners, and handles, which reflect the collection value of the product and give consumers a feeling of weight.