蛮野古树茶 · 冰岛妃

Client_熹茗茶业

Designer_Bosom

Photography_Zou Xunkai

Time To Market_2020

云南临沧勐库有一座著名的邦马大雪山，海拔3200米，山顶终年积雪，山中云雾缭绕，原始森林密布，大叶种的古茶树遍布其间。在邦马山脉北段的半山腰上，有一个古老的傣族村寨叫做「冰岛」。

在维持「莽野·古树茶」的质朴/野性/原始调性的前提上，从冰岛茶山本身气质与特征出发，冰岛—生津持久，明亮甜美，犹如妃子。入口苦涩度极低，几乎没有感觉，喉咙部位渐渐有股凉气出来，慢慢的转化为舌头中后部双呷生津，入口的时候几乎没有觉察出有茶味，茶味是渐渐的从喉部延伸到整个口腔。生津效果明显持久，主要集中在双呷部位，茶汤糖香，因其“甜美”，犹如王室的妃子一般，宠人之心。

在打开方式上，采用圆形天地盖的开盒方式，选取对应质感的纸张—丝绸。在视觉主画面上，以古树为茶妃的概念，将树干设计为字体，生长出古树茶的枝干与树叶，冰岛妃—温柔轻快，提取符合其气质的古滇王朝青铜器纹路—蝴蝶，辅以产品名字的傣文写法—ᦗᦲᧂᧈ ᦑᧁ ᦈᦲᧈ。

There is a famous Bangma Daxue Mountain in Lincang Mengku, Yunnan, at an altitude of 3200 meters. The top of the mountain is covered with snow all the year round. The mountains are covered with clouds and fog, and the primitive forests are densely covered. On the mountainside in the northern part of the Bangma Mountains, there is an ancient Dai village called "Iceland".

On the premise of maintaining the simplicity/wildness/original tonality of "Mango Wild Tree Tea", starting from the temperament and characteristics of the Icelandic tea mountain itself, Iceland is long-lasting, bright and sweet, just like a concubine. The bitterness of the entrance is extremely low, and there is almost no sensation. There is a gradual coolness in the throat, which slowly transforms into a double sangshengjin in the back and middle of the tongue. At the entrance, almost no tea smell is noticed. To the entire mouth. The effect of Shengjin is obviously long-lasting. It is mainly concentrated in the double sipping area. The tea soup is sweet and sweet. It is like a royal concubine because of its "sweetness".

In the way of opening, the box opening method of the circular sky and earth cover is adopted, and the paper with the corresponding texture-silk is selected. On the visual main screen, with the concept of ancient trees as the tea concubine, the trunk is designed as a font, and the branches and leaves of the ancient tree tea are grown. The Icelandic concubine-gentle and brisk, extracts the ancient Dian Dynasty bronze pattern-butterfly that fits its temperament , Supplemented by the Dai writing method of the product name—ᦗᦲᧂᧈ ᦑᧁ ᦈᦲᧈ.