朕的醉爱 · 龙井2000

Client_熹茗茶业

Design Director_Bosom

Designer_L·Chao

Photography_Hello小方

Time To Market_2020

龙井茶，以西湖区的龙井最为著名。龙井茶素以色翠、形美、香郁、味醇冠绝天下，在众多茗茶中独具一格，冠列中国十大名茶之首。清时，乾隆皇帝六下江南，四上龙井，题写六首龙井茶御诗，亲封“十八棵御茶树”，更是将龙井茶上升为至尊地位。

包装图案似水又似山，辅以西湖第一胜境的“三潭印月”，水与山与塔，三者相辅相成。突破大众对龙井包装的一贯认知，采用龙井绿和儒家蓝，体现龙井的特质-“鲜”的同时，保留儒家大气的气质。

乾隆喜好在中意与欣赏的物件上，盖上自己的印章，故主标“朕的醉爱”，采用印章的形式，字体为玉玺常用的篆书，背面印有”朕的醉爱“满文文字，同时包装侧面圆孔提取自“三潭印月”代表性元素-圆形塔腹，不仅便于抽拉盒子，且与西湖契合。

注：圆形塔腹原是放置蜡烛之用，若在月明之夜，洞口糊上薄纸，塔中点燃灯光，洞形印入湖面，将呈现许多月亮，真月和假月其影难分，夜景迷人。

Longjing tea is best known as Longjing in the West Lake District. Longjing tea is famous for its green color, beautiful shape, fragrant flavor and mellow taste. It is unique among many teas and ranks first among China's top ten famous teas. In the Qing Dynasty, Emperor Qianlong made six trips to Jiangnan and four to Longjing, inscribed six poems about Longjing tea, personally sealed "eighteen tea trees", and elevated Longjing tea to a supreme status.

The packaging pattern looks like water and mountains, supplemented by the "Three Pools and the Moon" which is the first victory of the West Lake, and the water and mountains and towers complement each other. Breaking through the public's consistent understanding of Longjing packaging, using Longjing Green and Confucian Blue to reflect the characteristics of Longjing-"fresh" while retaining the Confucian atmosphere.

Qianlong likes to affix his own seal on the objects he likes and appreciates, so the main mark is "Emperor's favorite", which is in the form of a seal, and the font is the seal script commonly used for jade seals. At the same time, the round hole on the side of the package is extracted from the representative element of "Santan Yinyue"-the round tower belly, which is not only convenient for pulling the box, but also fits with the West Lake.

Note: The belly of the circular tower was originally used for placing candles. If the cave mouth is covered with thin paper on the night of the moon and the lights are lit in the tower, the cave shape is printed into the lake, and many moons will appear. The true moon and the false moon are inseparable. , The night view is charming.