鉴山鉴水


Client_谷崖茶业

Designer_Bosom

Copywriter_圈圈

Photography_Hello小方

Time To Market_2019


鉴山 — 肉桂

鉴水 — 水仙

山水 — 与茶


奇秀甲东南的碧水丹山孕育了武夷茶生命,悠悠绵延千栽的儒释道赋予了武夷茶精魂千壑竞秀的三十六峰,蜿蜒婉转的九曲溪,几颗万世灵芽,馥郁香醇几个世纪铿然一叶,汲来清冽之泉泡之饮之,在杯壶中重生,灵奇地幻化出了山的丰盈、水的多情。


黑胡桃木、铜、特种纸材质与激光雕刻、凹凸、烫金工艺相结合给予贵重而又原生态的感受。黑胡桃与岩茶的颜色相近,以提现茶树的年份感与茶叶的烘焙工艺。包装以天地盖为基础盒型,木头的纹路似山似水,结合山、水打开方式,从而鉴定醇不过“水仙”、香不过“肉桂”的两款武夷乌龙岩茶品质感。于一方木盒中,遇见山水,感受山重山,水重水;于一盏茶中,鉴定武夷山“三坑”与“两涧”的岩骨花香。


Jianshan —— Cinnamon

Jianshui —— Narcissus

Mountains and Water  —— Tea


In the southeast, the clear water and the majestic mountain gave birth to the life of Wuyi Tea, and the thousands of thousands of plants of Confucianism, Buddhism and Taoism endowed the spirit of Wuyi Tea.The thirty-sixth peak with a thousand folds competing with each other, the nine-song stream winding and graceful, a few eternal spirit buds, the tenacious leaf with a fragrance and mellow fragrance for centuries, making and drinking tea from the clear spring water, reborn in the cup pot, the spirit ground turns into the abundance of mountains and the amorous feelings of water.


Black walnut, copper, special paper material and laser carving, concave and convex, bronzing technology combined to give valuable and original feeling. The color of black walnut and rock tea is similar, to show the vintage of tea tree and tea roasting process. The package is based on the cover of heaven and earth, and the pattern of wood looks like mountains and water, combining with the opening way of mountains and water, so as to identify the quality of narcissus tea is the most mellow, cinnamon tea is the most fragrant,the two Wuyi Wulong rock tea’s quality sense.In a wooden box, meet the landscape, feel the mountains overlap mountains, water overlap water;In a tea, identify the Wuyi mountain "three pits" and "two streams" rock bone flowers aroma.